Jun 03

The NBA Experience is Coming to Disney Springs

©Disney

©Disney

The Walt Disney Company and the National Basketball Association (NBA) announced today that they have begun developing The NBA Experience and it is to coming Disney Springs in Lake Buena Vista, Fla.

This expansive, one-of-a-kind destination will feature hands-on activities that put families and guests of all ages right in the middle of NBA game action. Guests will enjoy immersive NBA video productions and numerous interactive experiences, as well as a restaurant and a retail store.

“We’re thrilled to work with the NBA to take our guests inside the world of professional basketball with an extraordinary entertainment experience,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company.  “We’ve had a long and successful partnership with the NBA through ESPN, and we will continue to build on that foundation as we bring the Disney and NBA brands together for the first time in this exciting and innovative way.”

“We look forward to uniting the passionate, global fan bases of the NBA and our longtime partner, Disney,” said NBA Commissioner Adam Silver. “Working with the world’s top creator and operator of themed entertainment attractions, we can’t wait to bring the magic of Disney and the excitement of the NBA to guests from around the world.”

“Basketball fans of all ages will be able to experience the game in a whole new way when they visit ‘The NBA Experience at Walt Disney World Resort,’” said Bob Chapek, chairman of Walt Disney Parks and Resorts.  “We’re excited to join the NBA in offering this unique form of family entertainment. It will be a terrific addition to the world-class lineup of shops and restaurants coming to Disney Springs.”

Holly Wiencek
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Holly Wiencek

Holly Wiencek is the author of Capturing the Magic: A Photographic Journey Through the Walt Disney World Parks. A Florida native and lifelong Disney enthusiast, Holly has been visiting Disney Parks since she was a toddler. With countless visits to both Walt Disney World Resort and Disneyland Resort, she has spent a lifetime exploring and learning about the history and legacy Walt Disney left behind and the details created by Disney Imagineering. She spends her spare time making Disney magic in her everyday life and enjoys sharing that magic with her husband and her daughter, Abby.

Visit www.capturing-the-magic.com for a preview of the stunning coffee table book, Capturing the Magic and purchase your copy today.

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